Performance Marketing — from the fundamentals to the thinking behind a campaign.
A copy-paste prompt for Claude, ChatGPT or Gemini that builds you a live ads practice board: read the case, build the campaign, manage 30 days and hear the manager’s debrief. No AI account? Play the ready-made board right…
Paid ads are a lot more than Facebook Ads or Google Ads. This map lays out every link in the chain, from…
Most reports stall at raw numbers and leave managers asking "so what now?" Here's the three-layer habit that answers that question before…
9 out of 10 marketers can define it correctly and still get it wrong. The missing question: similar to which group of…
Your "Female, 28–35" persona slide might not match who the algorithm is actually converting. Here's why the two pictures often disagree —…
If you turned off ads tomorrow, would your customers disappear completely? If the honest answer is "almost all of them," your acquisition…
A customer who arrives through a friend's link is completely invisible in Ads Manager. Here's how to measure real referral CAC instead…
Ads are just one stall in a much bigger marketplace. This four-channel map shows exactly where performance marketing fits — and what…
A +50% revenue jump looks like a clear win — until you ask what it actually cost to get there. The answer…
Two customers placing the exact same order can be worth completely different amounts over time. Here's the difference between two metrics that…
Hello, you’ve just landed on @thao.leology's blog.
Here, I write about Performance Marketing — from the basics to when things start to get a little confusing.
Maybe you’re just getting started with Performance. Or maybe you’ve been doing it for a while, but still find yourself staring at a bunch of numbers, wondering where even to begin. I was there too. That’s why I started this blog — to share what I’ve learned along the way, in a way that’s easy to understand and as close to real cases as possible.
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