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Performance Marketing

A Good Campaign Isn’t One Where Every Metric Looks Pretty

High CTR, low CPM, every metric looks great — but CPA blew past the target. The real answer isn't counting green metrics, it starts from what objective the campaign was actually assigned.

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High CTR, low CPM, every metric looks great — but CPA blew past the target. The real answer isn't counting green metrics, it starts from what objective the campaign was actually assigned.

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