Data & Analytics

Your Boss Asks “Is This Campaign Good?” – Don’t Answer Right Away

Blurting out a single number like "ROAS is 4" isn't actually an answer. "Good" only means something next to the right objective and an agreed threshold.

September 26, 2026 7 min read

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Blurting out a single number like "ROAS is 4" isn't actually an answer. "Good" only means something next to the right objective and an agreed threshold.

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