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Cohorts: Does Cheap Traffic Actually Bring You Good Customers?

Channel A has a CAC of 100,000 VND, Channel B 150,000 VND. Looking only at the first order, Channel A wins — but three more months of data can completely reverse the story.

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Channel A has a CAC of 100,000 VND, Channel B 150,000 VND. Looking only at the first order, Channel A wins — but three more months of data can completely reverse the story.

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